Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Sydney, New South Wales, Australia
Had the pleasure to accompany Ben and clients on the 2007 Lean Japan Tour. I had worked with many Japanese, ASEAN, UK and US firms and as such have participated in benchmarking assignments and tours of their operations. Some involved attending and presenting at various strategy, productivity and quality management conferences. In that context, I…
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Phenix City, Alabama, United States
Participating in the Shinka Management lean tour was an absolutely transformative experience. The opportunity to witness lean principles in action across renowned factories and a cutting-edge hospital offered unparalleled insights into operational excellence. The factory visits were a masterclass in efficiency and continuous improvement. Observing Toyota Production System methodologies firsthand—from Gemba walks to 5S practices…
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Riyadh, Saudi Arabia
The tour was a terrific experience shared with exceptional individuals. I was able to further my knowledge in lean manufacturing and hone my skills. I learned new ways to reduce waste and improve the working environment within industrial projects.
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Dubai, United Arab Emirates
The tour was a great experience on both a personal and a professional level. There was much learning and the culture we encountered was inspiring. I want to thank the Shinka Management team for their efforts in organising such a great and professionally detailed program. It was a pleasure meeting you all.
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Coomooroo, South Australia, Australia
From a remote rural engineering company – to the shining lights of Japan’s finest. I have returned overwhelmed from the experience to learn from some of the worlds best manufacturers and absorb decades of experience from my fellow peers. Highly recommended and treat it as a sound investment for your company’s future!
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Greenwood, Mississippi, United States
I thoroughly enjoyed the opportunity to learn the Toyota Production System from the source. I look forward to implementing the many findings in our plant. This experience has given me a different approach to improving our plant’s lean journey. Thank you again for everything.
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.