Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Kuching, Sarawak, Malaysia
I achieved my objective of learning about Japanese work culture and useful practices to increase work efficiency. The program had a good balance of classroom learning and plant visits. The Shinka Management team, Paul, Juan & Ichi were very helpful ensuring each and every one of us were well taken care of. Also not forgeting…
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Broughton, Chester, United Kingdom
The tour has been a once in a lifetime experience and a real insight into Japanese Industry and culture. The warm welcome and organisation of the week including travel, hotels, places to eat and all visits were exceptional. The Toyota Group and Isuzu factory tours really demonstrated the Toyota Production System followed up with great…
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Guangzhou, Guangdong, China
The training schedule is very tight and efficient, the class room training was practical and led by an experienced teacher from Toyota, and the tour visits covered a wide range of industries including car manufacturing, parts processing and healthcare.
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Auckland, New Zealand
The fact that you can go past all the books and see the Toyota Production System in action first hand is fantastic. It is not sold in a complicated form by those involved but rather the opposite. The training room was found to be hands on and simple allowing us to touch and feel examples…
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Riverlands, Marlborough, New Zealand
Personally and professionally I found the week extraordinarily rewarding – not only as a fantastic Lean Japan Tour but as a cultural experience not to be missed. Imagine if you will… taking a group of people you had never met before, under your wing, in one of the most crowded cities in the world. Plenty…
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Melbourne, Victoria, Australia
I would highly recommend the tour to anyone who is in the business of improving people. The ideas stimulated through this tour have helped me reform our entire vision of what improvement means for our business.
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.