Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Riyadh, Saudi Arabia
This service has added huge value to the Saudi Arabian Government-sponsored Tomoh Industrial SMEs. Thank you Shinka for the effort made to deliver this service in a very professional way.
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Brescia, Lombardy, Italy
Dear Paul, Thank you for the nice experience you and your team were able to provide me! It has been a very professional tour and even more a very nice human connection with you and Eri. You have built a nice team that makes people’s lives change! Ciao, Maurizio
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Singapore
The Lean Japan Tour with Shinka Management was an inspiring and transformative experience. Seeing lean practices in action and learning from Japanese companies was truly eye-opening. This journey has motivated me to embrace lean principles in my own work. Big thanks to Shinka Management for such an enriching program — I highly recommend it!
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Taipei, Taiwan
Shinka Management staff were professional from interpretation, to detailed trip arrangements, to leading the factory tour and catalyzing the thinking and discussion.
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Auckland, New Zealand
First of all I would like to offer an absolute gesture of gratitude to the Shinka Management team – Paul, Ichi, Kaji Sensei, and especially Eri who often went out of her way to make sure everything ran smoothly and we had a great time. In my opinion the organization of the whole tour was…
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Hobart, Tasmania, Australia
Paul and Eri from Shinka Management clearly understood the brief and greatly assisted in transforming our industry tour into an enjoyable and exceptional experience immersed in Japanese culture. Without their support we would not have gained the same level of factory access, learnings and knowledge. Well done!
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.