Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.

The Lean Japan Tour was an educational and exciting experience. The Shinka Management team with its impeccable all-round service ensured that the head and heart were free and open the whole time to be able to collect the many impressions. The factory tours, in connection with getting to know the country and culture, have expanded…
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For me, the Lean Japan Tour was a journey through different companies guided by experts who explained the tools and demonstrated how to live in a work culture based on continuous improvement. This allowed me to discover new concepts and approaches to facilitate the successful implementation of a kaizen culture in American companies.
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I highly recommend this tour. You will learn lean from the experts which will greatly facilitate your lean journey.
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The Lean Japan Tour allowed me to understand in a practical and conceptual way the real essence of just-in-time and operational efficiency. The dedication of the team and their attention to detail have made this an unforgettable experience.
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I have thoroughly enjoyed the lean tour to Japan. Not only have I learned lots of new concepts that I’m keen to implement in our business, but I also loved the cultural experiences and insight into the people of Japan. The tour organizers bent over backward to make us feel welcome and anticipate our every…
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The whole tour was very professionally undertaken and led. Paul and Ben have to be congratulated for putting together a very informative and very enjoyable experience. The itinerary was excellent and to see from the raw material all the way through the supply chain through to the finished product was superb. I loved the thought…
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.