Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
My experience on the Shinka Management Lean Japan Tour was spectacular. Learning more about TQM and Lean Management in the country where almost all industries are implementing these approaches has been surreal. It was also a good experience witnessing these firsthand in the manufacturing industry and even more so in the healthcare industry. It is…
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It was an exciting experience learning about Japan’s culture and industrial mentality. I had the honor of seeing and experiencing the industrial culture in Japan and exploring the reasons for its prosperity based on the principle of “kaizen”, as well as witnessing the work environment in a distinctive way embodied in the principle of 5S. It was…
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It was great experiencing factories that have implemented simple and effective processes in the right manner. I enjoyed the stories from each sensei on their journey of kaizen and how they implemented it within their factories. Ben, Eri and Juan were incredible hosts, the whole tour was seamless and the content was really valuable. This…
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The Lean Japan Tour was well organized and full of passion, knowledge and hands-on practice. I was glad to join the program. Thanks a lot to the Shinka Management team.
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The Lean Japan tour is an experience that has to be lived, because words are not enough to describe it. With excellent logistics and shared experiences, the Lean Japan Tour allowed us to experience the Toyota Production System beyond just the industrial realm. Thanks to the entire Shinka Management team for making this great experience…
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Amazing experience, exceptional learning. If you want to learn about Lean go on this tour!
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.