Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Had the pleasure to accompany Ben and clients on the 2007 Lean Japan Tour. I had worked with many Japanese, ASEAN, UK and US firms and as such have participated in benchmarking assignments and tours of their operations. Some involved attending and presenting at various strategy, productivity and quality management conferences. In that context, I…
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A great tour. Having spent over 20 years in manufacturing I now understand the true meaning of Kaizen.
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To do a lean learning tour with Shinka is definitely highly recommended. As lean is a personal journey for everyone who is involved in this topic, it doesn’t matter at which point of your journey you are in. At each level of personal experience there is a lot that you can take home with you.…
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I personally believe that an understanding of lean as a holistic concept combined with lean tools is necessary for all managers in any business. Shinka Management introduced us to the origins of lean production and provided a great opportunity to observe real companies where TPS principles are both implemented and being polished daily. Important parts…
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Denver, Colorado, United States
This was my third visit to Japan with Shinka Management and it is difficult for me to find the right words to express my gratitude for such a well-organized tour and my appreciation for the high quality and on-target content. In my previous visits I received very valuable information related to continuous improvement principles and…
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As I have had a previous unpleasant experience with lean training, I was worried about how much I could gain from this tour. At the end of this magnificent experience I can confirm that Shinka Management has exceeded my expectations. They are so organized, dedicated, helpful and generous. The tour was based on very-well known…
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.