Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Kassel, Germany
My expectations for the tour were exceptionally high, but the Shinka Management team exceeded them all. The opportunity to engage with a sensei who possesses decades of experience in the Toyota Production System (TPS) was invaluable. The factory tours, coupled with discussions with managing directors and plant managers, offered profound insights into the organizational culture,…
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Melbourne, Victoria, Australia
I enjoyed every aspect of this extremely well organised kaizen tour including: factory visits, translations by Paul and Ben, TPS training, sightseeing, accommodation, transportation, and meals. This tour is a must for anyone trying to understand / implement LEAN into their business or organisation. I hope the tour continues for many years to come as…
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Western Sydney, New South Wales, Australia
Wow. What a great experience not just from a learning perspective but also a great cultural experience as well. From the start the group came together really well. It was a perfect mix of practical and theory, and to gain an insight into the Toyota Production System and see it in action at all the…
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Towson, Maryland, United States
The whole experience of the lean tour was excellent. I learned so much over the past week and all of my previous knowledge of lean was reinforced. Not only did I learn about lean management but I was also impressed with the Japanese culture. The whole team at Shinka Management were very helpful and made…
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Dubai, United Arab Emirates
Learning 5S and TPS while experiencing and living the Japanese culture through communication, direct interaction and viewing various live examples from different perspectives, created a solid reference for us to understand the main reason behind the success of these systems. This is a complete lifestyle that involves human contribution, a continuous thrive for improvement, and…
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Auckland, New Zealand
First of all I would like to offer an absolute gesture of gratitude to the Shinka Management team – Paul, Ichi, Kaji Sensei, and especially Eri who often went out of her way to make sure everything ran smoothly and we had a great time. In my opinion the organization of the whole tour was…
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.