Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Shanghai, China
The overall experience on the Lean Japan Tour is great with a lot of learnings from the trainings, workshops and company and factory visits. The accommodation and meals were also well arranged with the schedule and agenda organized in a great manner. Really appreciate Ben and Paul making everything comfortable and efficient during the whole…
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Gothenburg, Sweden
A great tour. Having spent over 20 years in manufacturing I now understand the true meaning of Kaizen.
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Riyadh, Saudi Arabia
I had the privilege of joining the Japan study tour by Shinka Management, and it was an invaluable experience. The tour offered a deep dive into Japan’s manufacturing excellence, focusing on lean production and continuous improvement. The Shinka Management team’s expertise and seamless coordination made the experience both educational and inspiring.
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Quezon City, Manila, Philippines
Thank you, Shinka Management, for providing me with the opportunity to learn more about Kaizen. As a Quality practitioner, witnessing the evolution of Toyota and its implementation of Kaizen has been amazing. Learning how to adapt Kaizen principles from manufacturing for implementation within a hospital setting has been truly inspiring. Again, thank you Shinka Management!…
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Riyadh, Saudi Arabia
Thank you for the well-organized and informative tour. It can be distracting to read and attend lectures about lean, but when combined with practical training and actual visits to the home of lean, it helps to clarify and connect all the dots. The tour was an eye-opening experience where we witnessed lean manufacturing principles in…
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Brescia, Lombardy, Italy
Dear Paul, Thank you for the nice experience you and your team were able to provide me! It has been a very professional tour and even more a very nice human connection with you and Eri. You have built a nice team that makes people’s lives change! Ciao, Maurizio
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.