Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Adelaide, South Australia, Australia
I wanted to take a moment to sincerely thank you for organizing such a fantastic tour. From the seamless logistics to the thoughtfully curated, authentic Japanese experience, everything was meticulously planned, making for an unforgettable trip. Your team’s professionalism, and passion for what you do really shone through, and it truly enhanced the entire experience. I appreciate…
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Kaiserslautern, Germany
The Lean Japan Tour was an educational and exciting experience. The Shinka Management team with its impeccable all-round service ensured that the head and heart were free and open the whole time to be able to collect the many impressions. The factory tours, in connection with getting to know the country and culture, have expanded…
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Madrid, Spain
The tour has given me the opportunity to understand in a practical way what I learned theoretically. I have checked that the theory is possible to put in practice. This has been the first time that I have felt the lean manufacturing philosophy first hand. Congratulations to the Shinka Team. The organisation has been perfect…
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Melbourne, Victoria, Australia
I recently had the privilege of attending the Lean Japan Tour organized by Shinka Management, and I can say it was an unforgettable experience! From start to finish, the tour was exceptionally well-managed, and I came away with a wealth of new knowledge and insights into lean manufacturing. I want to express my gratitude to…
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Bethesda, Maryland, United States
Shinka Management organized an excellent tour. It was structured to capture professional development and cultural experience. The tour also provided me with experiences related not only to the local culture and food of Japan, but also to the culture and languages of fellow participants from all over the world. This tour has made a significant…
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Auckland, New Zealand
During the Lean Japan Tour I came to the realization that improving an organization is not through large capital investments alone. We were completely surrounded by examples of minor investments into small improvements that produced significant savings. The clever use of visual management techniques gave a clear understanding of the current situation and Ben who…
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.