Kewpie – Factory Tour
Kewpie Corporation is a Japanese manufacturer that produces and sells condiments, salad dressing, egg products, jams and health foods. It is well known for its popular brand of mayonnaise that comes in a soft-squeeze plastic bottle with a distinctive Kewpie baby doll logo and a red cap. The company operates eight plants in Japan and has several production bases overseas including in South East Asia, Europe and the United States.
Corporate Information
- Company: Kewpie Corporation
- Foundation: 1919
- Location: Headquartered in Tokyo
- Main Business: Manufacturing of packaged food products including condiments, dressing, egg products
Kewpie Corporation – Lean Characteristics
QC Circle, High-Mix, Low-Volume Production
Kewpie Corporation is a well-known food production company with over 100 years of history. The company founder Toichiro Nakashima encountered mayonnaise during his study visit to the United States and founded the company in 1919 with a hope to create delicious and nutritious condiments for the Japanese. The company began production of Japan’s first mayonnaise product in 1925.
Kewpie now operates eight plants in Japan with a clear distinction of roles and functions among each plant. The company designates two plants as their mother factories (namely Goka plant in Ibaraki Prefecture which covers Eastern Japan and Kobe Plant in Hyogo Prefecture for Western Japan) and the remaining six are regarded as their satellite plants. At their mother plants, the company’s flagship products are manufactured in large scale. In addition, the latest production technologies and equipment are also introduced and tested before being transferred to their satellite factories. Their satellite factories are where a wide range of their food products in varying volume are manufactured in high-mix, low-volume production environments. Their production is achieved in a flexible manner with the application of factory automation systems developed over the years.
The company has set up a corporate-wide Quality Control circle program. QC circles are small groups made up of shop floor operators responsible for quality control. They voluntarily and continuously undertake activities that improve the quality of their products as well as the safety and efficiency of their operation.
Kewpie Koromo plant is a satellite plant which was established in 1958 in Toyota City, Aichi Prefecture. The visit to Koromo plant provides an insight into the effective use of high-tech tools to achieve a high level of quality and efficiency as well as good examples of their QC circle activities.
Buenos Aires, Argentina
The tour program has been an amazing experience and delivered in the best possible way. It has provided a great picture of what Japanese culture is in all areas (work, transport, life, etc.) and across different environments and scenarios. The training and experience with the sensei are invaluable, as well as the experience Shinka Management…
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I had several projects that I had been procrastinating on. They seemed too big, too complicated and I was actually struggling to know where to start. Without a word of a lie, after the first day I came back to my hotel room and wrote up the backbone of my strategy using the skills I…
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Buenos Aires, Argentina
The March 2025 Lean Japan Tour was an incredible opportunity to experience Japanese culture and kaizen practices firsthand. I would rate my overall satisfaction with this tour as outstanding. Honestly, it is very difficult to identify areas for improvement in the program, as it is executed with such professionalism and extensive experience. The dedication and…
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Riyadh, Saudi Arabia
This service has added huge value to the Saudi Arabian Government-sponsored Tomoh Industrial SMEs. Thank you Shinka for the effort made to deliver this service in a very professional way.
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Quito, Pichincha, Ecuador
I really liked the Lean Japan Tour, since it combines theoretical training, workshops and visits to different companies. It is different to see firsthand how the different methodologies work and take the time to understand that it is part of the organizational culture. Thank you Shinka Management team. Now let’s get to work…!!
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Shenzhen, Guangdong, China
I would like to thank the Shinka team. They have been doing very well since day one of the program notification. Their work is a demonstration of the lean principles of standard work and Plan, Do, Check and Action (PDCA). The Shinka team arranged factory visits to various tiers of the automotive industry and building…
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The Shinka Management Lean Japan Tour is a professional development program run several times annually. The program, led by Shinka Management lean consultants, includes a mix of lean and kaizen seminars, hands-on lean training and visits to several benchmark lean companies. For further information and program dates, see the lean tour overview page.
Tour Inquiries
Interested in joining us in Japan? For additional information prior to registration please fill in the form provided or contact us.
The above form is for inquiries related to the Lean Japan Tour program, Shinka Management consulting and training services, and lean manufacturing software products. Shinka Management does not represent Kewpie. For Kewpie-related product, service and general public factory tour inquiries, please contact Kewpie directly.
Visiting Japan?
Prepare for your visit with the Shinka Management Guide to Japanese Business Etiquette.