Mount Fuji

Rethinking Japan as a Key Market for Australian Industry

Since establishing formal Australia-Japan trade relations through the 1957 signing of the Agreement on Commerce, Australian exporters have enjoyed a rewarding relationship with Japan. Australian exporters are, however, at risk of forgetting this loyal partner market as the focus shifts to rapidly developing China and its large population. For the best part of four decades, Japan has been Australia’s most important export market, and just because there is a new player in town does not mean that Japan is any less attractive.