FOODEX JAPAN is the largest food and beverage trade show in Asia. Since 1976, it has been providing the opportunity for exhibitors to promote their products to the expanding Asian markets. In 2012, FOODEX JAPAN had almost 74,000 visitors pass through the gates over four days. Over ten per cent of visitors were from overseas, and exhibitors came from 73 countries and regions. It is held at Makuhari Messe located close to Tokyo and Narita Airport.